PPC for Contractors: PPC Services That Get Customers
As a contractor, you are always looking to grow.
However, the difference between being a small construction firm and becoming successful goes down to how you market your services. From home improvement jobs to building houses from scratch, most contractor marketing relies on word of mouth and referrals to get new business.
Although these two are viable options to get clients, they should not be your only options.
What is PPC (Pay-per-click)?
Also known as Pay Per Click advertising, PPC is one of the best marketing strategies for your construction business.
Pay Per Click is a type of paid search advertising where an advertiser pays a fee only when their ad is clicked. Unlike in Search Engine Optimization, which organically ranks results in search engines.
According to Sparktoro, PPC ads have an 11.38% click-through rate on Google. And on average, 41% of clicks go to the top 3 paid ads on SERPs.
Do a quick search of a keyword relevant to your business. If your website is not on the first page, you are losing too many prospective customers to the competition.
But you can change your fortunes with PPC.
Why PPC is Important For Your Marketing Strategy
- PPC advertising is the best for contractors since it helps you to appeal to your target audience.
- You can target customers directly by demographics, keywords, interests, and locations with PPC.
- If you want successful results and need them now, Pay Per Click is the best digital marketing strategy.
- Ready to generate quality traffic and leads? PPC is the best online marketing strategy out there.
- It doesn’t have to cost a dime over your budget.
How Does PPC Work?
Many contractors want to appear on the first page of search engine results. There are two ways of going about this. You can use the lengthy and time-consuming SEO, it may take some time to rank, or you can add PPC to your marketing campaigns and see tomorrow’s results today.
But there’s a catch.
PPC is not all about the money. If that were the case, companies with small budgets would never rank on the first page.
What happens is that popular search engines like Google use the Ad Auction. This entirely automated process determines the relevance and validity of the advertisements that show up on their Search Engine Results Page (SERPs)
How Much Does PPC Cost?
Some of the most Googled PPC questions are, “How much does it cost to advertise?” and ” How much do you charge for PPC Management?”
There is no single answer for this question, your PPC campaign to an agency might range anywhere between $2500 to $ 5000 per month. However, your price might be determined by:
- Your marketing budget
- How much your competitors are willing to pay for the same keywords you are targeting
- Your bidding strategy
- The relevance of your ads.
Pay Per Click Marketing Strategy
Creating the perfect PPC strategy requires research, experience, and money. Our PPC advertising specialists work hard to ensure that we deliver the optimal cost per lead for all our clients. Whether you want to use Google AdWords, Bing Ads, or social media ads, we will create a pay per click campaign to increase your conversion rates by bringing in the right traffic.
Generate Traffic Using Keywords
Specific keywords and phrases can target potential customers who are looking for different things. Our PPC Management team will generate the perfect keywords unique to your business and the most likely to lead to a potential lead.
A Landing Page That Converts
At Higher Visibility, we always recommend custom-built landing pages to our clients for their PPC campaigns. Why?
The success of a PPC program relies a great deal on the landing page.
A landing page is where you lead your traffic with the sole purpose of making a conversion. That is why you need to customize everything from the messaging, imagery, phone number, headlines to be specific to what they are looking for. But it also improves your ad quality score, thus reducing costs.
With this, your landing page’s conversion rate can increase the profitability of your PPC marketing campaign.
Effective Ad Campaigns
We also specialize in creating ad copies that tie in with the keywords, your message, and call to action to maximize the click-through rates. The higher the percentage of clicks, the lower your cost per click. According to Google, businesses average $ 2 in income for every $ 1 they spend in Google Ads. Looking at this, our PPC management program will pay huge dividends working towards a positive return on investments.
PPC Campaigns that Get You Results
Here at Higher Visibility, we do not believe in silver bullets. So we cannot say that PPC should be the only digital marketing campaign to increase your average profit margins.
However, we do believe that managing PPC campaigns correctly can play an instrumental role in increasing a contractors lead flow.
Higher Visibility has all the resources and experience to create tailored PPC campaigns that convert.