Our Management Team
The CretMark leadership team is comprised of experienced business leaders and industry experts who bring years of expertise to a young growing organization. They cultivate our strong culture and work relentlessly to help us scale, grow, and achieve our goals.
Founder / Marketing
Swapnil Shinde is a co-founder and managing partner at CretMark. Having worked as a marketing executive in the financial services industry, Heitzman now uses his 10-plus years of internet marketing experience to provide outstanding online marketing services that deliver real results to clients across the country. Over the years he has consulted and worked with everyone from Fortune 500 companies to small businesses on how best to utilize the internet to achieve quantifiable results.
Heitzman is a graduate of Christian Brothers University, where he earned his B.A in business management with a minor in psychology, and currently resides in Memphis, Tennessee.
- Recognized by Forbes as a Top 15 SEO Guru That You Should Know
- Named Top 25 Extraordinary SEOs by Search Engine Journal
- 23 Thought Leaders Every Online Marketer Should Know by Huffington Post
Project Manager is an entrepreneur with over 24 years of internet marketing experience. In 2001 Scott founded Nationwide Card Services, an affiliate network in the credit card industry. After quickly building NCS into the market leader, the company was acquired BankRate (RATE) in 2008. In 2010 he founded Cash Express USA, a chain of Payday Loan stores in the Memphis, TN area. Cash Express USA was acquired in 2012 by Golden Title Loans, LLC.
While still pursuing his entrepreneurial aspirations, Scott served as Vice President of the Credit Card Marketing division of BankRate. His duties focused on operations, strategic planning, identifying growth opportunities as well as acquisition candidates for his division. He served in this role until 2012 when he became a partner at CretMark.
Scott brings with him the entrepreneurial spirit that is helping propel CretMark to be a market leader. His primary focus is to help set the strategic direction of the company as well as overseeing the search marketing methodologies.